Wholesale

Wholesale matchafor Australian cafés.

For cafés, grocers and retailers
Certified organic Japanese matcha and tea
Held cold in Melbourne, shipped nationwide
Kilos for the menu, pouches for the shelf
A team that answers the phone on weekdays

Order on Upstock Apply for a trade accountStockists order and reorder on Upstock. New to Teafy? Apply and we set you up on it.

Teafy team member holding the 1 kg Premium Japanese Matcha café grade bag — **The 1 kg bag 600 cafés pour.**Café grade matcha, blended and packed in Melbourne. Cold stored until it leaves us.

600+Australian cafés serve Teafy

4.8average from 6,000+ verified product reviews

6thgeneration Shizuoka farm, Teafy is the largest shareholder

0 to 4°Ccold stored in Melbourne, packed cold, shipped cold

Lab testedevery batch for heavy metals, results on request

Order on Upstock

Cafés order Teafy in the Upstock app.

Your trade prices, every lineKilos for the menu, pouches and cans for the shelf.
Reorder in under a minuteFrom the counter, on your phone, with your usual delivery days.
Packed cold, tracked to your doorLeaves our cold room in Clayton South. One invoice, straight into your accounting software.

Open Teafy on UpstockNew to Teafy? Apply for a trade account and we set you up on Upstock.

Two ways to work with us

On the menu, on the shelf, or both.

Most partners start with one and add the other
Cafés that pour it sell the pouch at the counter
Grocers add a bulk kilo for the coffee bar

Teafy 1 kg Premium Japanese Matcha bag on a café espresso bar beside a fresh matcha latte

For the menu

Bulk matcha by the kilo.

Fixed trade rates from 1 kg to 100 kg a line
Larger volumes quoted individually
Sealed 1 kg food grade bags, sent cold
Batch code printed on every bag

1Organic Ceremonial Matcha, the same leaf as our retail pouch, for cafés that want the best in the cup
2Organic Superior Culinary Matcha, bright colour that holds through milk and ice
3Organic Hojicha Powder, roasted, caffeine light, the second most ordered café drink in our range
4Teafy Premium Cafe Blend, crafted in house by Teafy to cut through milk and bring out vivid colour. Wholesale only

Get bulk pricing

Three Teafy Organic Japanese Matcha pouches on a grocery store shelf

For the shelf

The retail range, RRP protected.

Every pouch and can, at stockist pricing
Published RRP that we never undercut online
Your margin protected on both sides

1Matcha: Organic Ceremonial Grade (pouch and can), Kyoto Uji Ceremonial, Superior Culinary
2Powders and leaf: Hojicha Powder, Hojicha Loose Leaf, Genmaicha, Fukamushi Sencha, Asamushi Sencha
3Teaware: bamboo whisk and holder, the add on that lifts basket size at the counter
4Minimum 50 units per line in pouch format. Existing café partners can start smaller

Get the stockist catalogue

Plan your order

How much matcha does your café go through?

Slide the numbers to match your counter
We work on 2 g a serve, the standard café dose

Matcha calculator

Drag each slider or tap the plus and minus to match your counter. Nothing is sent anywhere.

Matcha drinks a dayLattes, iced, bowls, anything with powder in it405Drag to adjust300

Grams a serve2 g is standard. Strong lattes run 3 g2 g1 gDrag to adjust4 g

Days open a week71Drag to adjust7

What that means

Rounded up so you never run dry mid service.

80 gmatcha a day

560 ga week

2.4 kga month

3 kgsuggested first order, about 5 weeks of service

A 1 kg bag lasts about 12 days.Reorder when you open the last bag. We dispatch weekdays before 2 pm Melbourne time, so Melbourne cafés see stock the next day and most metro counters within three.

Bulk ceremonial and culinary come in 1 kg bags. Keep the open bag cold and sealed between services and it stays bright for the whole bag.

The trade range

Every line we sell to trade, in one sheet.

Teas are GST free under Australian food rules
Teaware attracts GST
Pricing is in the trade catalogue, sent on approval
Stockists reorder any of it on Upstock

ProductFormatTypeBest forStatus

For the menuBulk, per kilogram. Fixed rates 1 to 100 kg a line, over 100 kg quoted individually. Teafy 1 kg Premium Japanese Matcha café grade bag

Organic Ceremonial Matcha1 kg bagCeremonialSignature lattes, koicha and usucha bowls, anywhere the matcha is the heroOrganic

Organic Superior Culinary Matcha1 kg bagCulinaryHigh volume lattes, iced matcha, baking and soft serveOrganic

Organic Hojicha Powder1 kg bagRoasted powderHojicha lattes, affogato style desserts, a caffeine light optionOrganic

Teafy Premium Cafe Blend1 kg bagCafé blendCrafted in house by Teafy to cut through milk and bring out vivid colour. Wholesale onlyNon organic

For the shelfPackaged retail range at stockist pricing. Minimum 50 units a line in pouch format.

Organic Ceremonial Grade Matcha50 g pouch or canCeremonialThe everyday ceremonial most customers start withOrganic

Kyoto Uji Ceremonial Matcha50 g pouchCeremonialFor the matcha drinker who wants it with water, koicha or usuchaOrganic

Superior Culinary Matcha50 g pouchCulinaryHome lattes, smoothies and bakingOrganic

Hojicha Powder50 g pouch or canRoasted powderHojicha lattes at home, evening drinksOrganic

Hojicha Loose Leaf100 g pouch or canLoose leafRoasted, low bitterness, a cosy potOrganic

Genmaicha100 g pouch or canLoose leafToasted rice and green tea, the easy drinkerOrganic

Fukamushi Sencha100 g pouch or canLoose leafDeep steamed, rich and cloudyOrganic

Asamushi Sencha100 g pouch or canLoose leafLight steamed, clear and brightOrganic

Bamboo Whisk and HolderBoxed setTeawareThe natural add on beside any matchaGST applies

Yuzu Matcha, our organic house blend made in Melbourne, joins the trade range at launch. Ask to be on the list and we will send the first samples to partners before it goes on sale.

Why cafés switch to Teafy

The supply chain behind every bag.

Most wholesale matcha comes via an importer who has never seen the farm
Ours comes from a farm where Teafy is the largest shareholder, graded in house and held cold in Melbourne
The colour in your cup in October matches the colour in May

Five bowls of whisked matcha graded by colour on a slate bench — **Graded by us, not for us.**
Every harvest is cupped and graded in house before it is bought
We know the farm because we own part of it

Teafy 1 kg matcha bags in a row on a steel shelf in the cold room — **Frozen on arrival, packed cold.**
Every batch goes into minus 22°C storage the day it lands, then to 0 to 4°C for packing
It only leaves the cold to ship

Gloved hands packing a Teafy 1 kg matcha bag into a shipping carton — **Sealed by machine in Clayton South.**
Nitrogen flushed, machine sealed, cartoned by hand in hair nets and gloves at our manufacturing facility

Teafy 1 kg matcha bag on a lab bench with a sample dish and test sheet — **Tested, traceable, consistent.**
Lab tested for heavy metals and pesticides
A batch code on every bag traces it back to the harvest
Same leaf, same grade, every reorder

Trade terms and how it works

No surprises, written down.

Trade terms

The same terms for every partner, from a single café to a grocery chain.

Minimum order50 units a line in pouch format for the retail range. Bulk from 1 kg a line. Existing café partners can start smaller on retail.

Bulk pricingFixed trade rates from 1 kg to 100 kg a line. Over 100 kg a line is quoted individually.

RRPAll partners sell at or above the published RRP. teafy.com.au never undercuts it, so your margin holds.

PaymentBank transfer against invoice.

GSTTeas are GST free. Teaware attracts GST, shown on the invoice.

FreightCharged at cost. Every wholesale order is insured in transit.

DispatchWeekdays from Clayton South, Victoria. Orders confirmed before 2 pm Melbourne time leave the same day where stock allows.

SamplesAvailable on request for any line you are weighing up, so you can taste it side by side before committing shelf space.

SupportA serve guide for your team, menu spec cards, and a phone that a person answers from 9.30 am to 5.30 pm Melbourne time on weekdays.

From enquiry to first pour

Four steps. Most partners are pouring within two weeks.

1
ApplyTwo minutes on the form below. Tell us what you run and roughly what you go through.Today
2
Catalogue and pricingWe send the trade catalogue, pricing and terms, and ask any questions about your menu or shelf.Within 1 to 2 business days
3
SamplesTaste it with your own milk, your own machine, your own customers. We will tell you which line suits the drink you are building.Optional, 3 to 5 days
4
First orderInvoice, transfer, dispatch. Cold stock leaves Clayton South on a weekday and lands tracked and insured.Same day dispatch before 2 pm Melbourne time

Serve guide

The café matcha latte, specced.

The spec every partner gets on a card for the machine
Same serve, same colour, every barista, every shift

The build

2 g matcha, 60 ml water at 80°C, 180 ml milk. One serve, 240 ml.

2 g matcha60 ml water, 80°C180 ml milk

Sift 2 g into the bowl or jug. Breaks clumps. No sieve, no smooth latte.
Add 60 ml water at 80°C, whisk 15 s. Water off the boil scorches it. Whisk or frother until no lumps.
Pour over 180 ml milk, or steam milk and pour the shot. Sweetener optional. Serve in a 240 ml cup.

Barista rules that keep it green

Where café matcha goes wrong, and the fix for each.

Keep the open bag cold. Heat and light dull the colour first and the flavour second. Fridge between services, sealed.
Never boiling water. 75 to 80°C. Off the boil, or a dash of cold water in the jug first.
Sift, then whisk, then milk. Powder straight into milk clumps. Make the shot, then build the drink.
Dose by scoop, check by scale. A levelled 1 g scoop twice. Weigh a scoop once a week so the dose does not drift.
Match the grade to the drink. Ceremonial when the matcha leads. Culinary or the Cafe Blend when milk, ice or syrup does.

Wholesale FAQ

The questions trade buyers ask first.

Who can open a Teafy wholesale account?

Cafés, restaurants, grocers, health food stores, gift retailers, hotels, offices and food manufacturers across Australia. If you serve or sell tea to the public, apply. Marketplace sellers and resellers without a physical or branded online store are assessed case by case.

What is the minimum order?

For the retail range it is 50 units a line in pouch format. For bulk it starts at 1 kg a line. Cafés that already pour Teafy can start the retail range with smaller quantities to test the counter.

Where do you ship wholesale orders?

Anywhere in Australia, from our manufacturing facility in Clayton South, Victoria. Freight is charged at cost and every wholesale order is insured. Ask about international trade supply and we will quote it.

Can I get samples before I order?

Yes. Tell us which lines you are weighing up and we send samples so you can taste them with your own milk and machine. For bulk we recommend tasting the Cafe Blend beside the organic ceremonial.

Is your wholesale matcha certified organic?

The ceremonial, culinary and hojicha lines are certified organic (JAS) from our partner farm in Shizuoka. The Teafy Premium Cafe Blend is an all natural, non organic product; it is crafted in house for café service and labelled as such.

How is bulk matcha packed and how long does it keep?

Bulk comes in sealed 1 kg food grade bags with the batch code printed on each. Kept cold and sealed it holds its colour and flavour well beyond a normal café reorder cycle. Once opened, keep it refrigerated and sealed between services and use within a few weeks for the brightest cup.

Do you protect stockists from being undercut online?

Yes. Every partner sells at or above the published RRP, and teafy.com.au sells at RRP as well. We do not run website discounts that go below it, so the shelf price in your store is the same price a customer finds on ours.

Can you train our baristas?

Every partner receives the serve spec on a card for the machine, plus a short serve guide. For Melbourne cafés we can walk your team through the first service in person; elsewhere we do it over a call. It is included, not charged.

Do you offer private label or white label matcha?

Not at the moment. Our trade range is Teafy branded, and the bulk bags carry our batch code so your customers can trace what is in the cup.

What about GST on tea?

Tea is GST free under Australian food rules, so matcha and loose leaf invoices carry no GST. Teaware such as whisks and holders attracts GST, shown separately on the invoice.

Apply

Open a trade account.

Two minutes to fill in
Catalogue, pricing and terms within 1 to 2 business days
We never share your details

Rather talk?

Phone1300 986 888Weekdays 9.30 am to 5.30 pm Melbourne time. Ask for the wholesale team.

Emailinfo@teafy.com.au
Subject line Wholesale and it lands in the right inbox.

VisitManufacturing facility, Factory 17, 3 Audsley Street, Clayton South VIC 3169. Trade visits and collections by arrangement.

Teafy 1 kg Premium Japanese Matcha bag on a café counter with a barista behind

Already pouring Teafy? Reply to your last invoice or call the number above and we will add the retail range to your next order without a new application.

Not a business?

Order for home, free shipping over $60.

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